About us

414 Group is a legacy brand rooted in tradition, quality, and innovation. Established in 1870 in Jalandhar, Charda Punjab, our journey began with a commitment to providing trusted products that improve everyday life. Following the partition, we re-established our operations in Sargodha and have since grown into a respected name across Pakistan, especially in Punjab and Lehnda Punjab. With a deep understanding of local needs, we’ve continued to refine our formulations and introduce new household and personal care products that combine reliability, effectiveness, and affordability.

Today, 414 Group proudly manufactures a diverse range of essentials including detergent powders, soaps, hand washes, beauty soaps, dishwashing liquids, white phenyl, toilet cleaners, and salt. Our success is built on decades of trust and a consistent dedication to quality. As a family-driven enterprise, we honor our roots while embracing the future—delivering products that serve millions of homes with care and confidence.

Our Mission & Vision

Our Mission is to provide high-quality, affordable household and personal care products that enrich daily living, while upholding our legacy of trust, innovation, and customer satisfaction.

Our Vision is to become a globally recognized brand in the cleaning and personal care industry by blending tradition with innovation, ensuring consistent excellence and value for every household we serve.

414 Group – Company Profile

Since 1870 | Trusted Household Brand of Pakistan

Legacy of Excellence

Founded in 1870 in Cherda Punjab,
414 Group holds the distinction of being the first soap and detergent manufacturer in the region, serving markets across Indo-Pak, the Middle East, and Iran. After the partition of 1947, the company was reestablished in Sargodha, Punjab, Pakistan, and continued its legacy from Lehnda Punjab.

Our Growth Journey

1870: Started soap manufacturing in Cherda Punjab
1947: Reestablished in Sargodha after partition
1977–78: Expanded into detergent powder production
2000 onward: Introduced modern household products based on German formulas & standards
2025–2030: Strategic global expansion to Middle East, Africa, Europe, Central & South Asia, and North & South America

Our Products

Soaps (Toilet, Laundry, Antibacterial)
Detergent Powder (including 414 Gold – export quality with patented formula)
Dishwash Bars & Liquids
Hand Wash, Surface Cleaners
White & Black Phenyl (newly expanded), etc.

Meet Our Team

Chairman's Message

Chaudhry Shahid Farooq

“414 Group represents a century and a half of trust, quality, and national pride…”

CEO’s Message

Chaudhry Noman Shahid

“We are not just manufacturers — we are caretakers of homes…”

CMO’s Message

Chaudhry Zeeshan Shahid

“Branding is not just about looks — it’s about connection…”

COO’s Message

Chaudhry Affan Shahid

“Operational excellence drives every step we take…”

CFO’s Message

Dr. Abdur Rehman Shahid

“We are not just manufacturers — we are caretakers of homes…”

CIO’s Message

Chaudhry Faizan Shahid

“414 Group embraces digital transformation…”

Vision 2025–2030

414 Group is prepared to introduce its home hygiene and cleaning solutions globally, targeting:

Middle East, Africa, Europe, Russia

Central Asia, Asia Pacific

North & South America

About Us